Whilst there has been a significant rise in sharing through platforms over the past 5 years, with the rise of companies like Airbnb and Turo etc. sharing is actually an activity entrenched in human history. Merchants used to pay to stay in spare rooms, long before Airbnb! In it’s most simple form, the sharing economy is about increasing the use of assets through sharing in a community based platform.
Car sharing follows this principle. Vehicles actually sit idle 96% of the time (crraaazzzzy!). Car sharing is about making vehicles that sit idle available to be shared by people who are part of that car sharing community. Owners of assets, be it an individual, an organisation with pool cars or an automotive dealer, can safely share their vehicles when they’re not being utilised and generate a revenue. People who don’t have vehicles and don’t necessarily need to own one, still have access to vehicles through this platform. So it’s really about connecting people to share these vehicles and doing so in a safe environment.
At Zoom obviously, we only focus on vehicles that are better for the environment. This is really just so that we can really drive people getting in to better and safer vehicles whilst having a positive impact on carbon emissions. Our research also shows that people with these vehicles are a lot more interested in sharing!
You can find out more information and look to join our community on our car sharing page.
Written by the Z Team (04/06/19)